Thank You for Electing Lisa Jacobson for Brooklyn Park Mayor

Mom. Wife. City Council Member.

President of the Economic

Development Authority.

Non-Profit Leader. Volunteer. Friend.

Listener. Mentor. Innovator.

Truly committed to ALL of the

beautifully diverse residents, business

owners and students of Brooklyn Park,

her home for the past 34 years.

Lisa’s Priorities & Track Record

“Leadership is about working WITH people…not talking ABOUT people.” Lisa Jacobson

Lead by Putting Constituents First and Listening to All Community Members

Lisa is committed to continue to lead by putting constituents first and listening to ALL members of the community. Her proactive approach to listen and then work on solutions has helped countless people. She works to ensure a positive result for the people and the community as a whole. She has brought people together to lead positive growth and change in Brooklyn Park over the past 34 years.

A Safe Community and Positive Growth

Brooklyn Park continues to be a leader when it comes to public safety- both our Police and Fire Departments are unique and have set themselves apart from neighboring communities. We have been actively participating in community policing for several years, and added a mental health unit to our police department over a year ago. Lisa has voted to fully fund both Police and Fire Departments with each budget she has passed on the City Council.

Our community is growing with new development as well as re-development. As Mayor, Lisa will continue to stress high-quality projects, including housing options for all seasons of life and all economic needs, micro- and small business support and addressing roadway needs in neighborhoods, collector streets and major projects such as 252. Lisa has actively served on various committees such as the 252 committee, working in partnership with Hennepin County, MN DOT, FEMA, the Metropolitan Council and the City of Brooklyn Center. She also served as City Council Liaison on the Business Forward Advisory Board for three years, working with business owners and leaders to identify needs for success. As a small business owner herself, she brings a unique perspective to the table. She supported the waiver of sewer access charges (SAC) and water access charges (WAC) fees and voted in favor of various housing and business projects. She made the motion for the 93rd Avenue reconstruction and the new stoplight on 93rd and Noble, due to multiple accidents and safety concerns brought forward by residents. She worked in collaboration with Council Member Susan Pha and former county commissioner Mike Opat of Hennepin County, with city staff, to make the intersection of West Broadway and Candlewood Drive safer. There was another death at that intersection and one is too many. We are sorry to have tragically lost Jupiter Yang and are working to see change.

One area of concern recently is the lack of softness of our water. Several years ago, the city assessed the cost to fix the problem by installing an entirely new system to soften the water throughout the city. At that time, the cost was set to be $40 million, with an additional $4 million per year to dispose of the sediment from the water treatment facility. Residents at the time chose to forego that level of a tax increase and live with the hard water. Lisa believes it is time to assess this significant issue in our city, be informed of the costs involved, and survey residents.

Fiscal Responsibility and Long-Term Sustainability

Lisa works to balance the needs of the community with the costs to deliver those services. In 2020, she voted to maintain or lower the taxes of residents owning a median value home or below. Many others saw reductions or a flat tax rate. Ultimately, lowering taxes or maintaining taxes for residents is her priority, keeping in mind the needs residents have for necessary services.

For 2021, the levy was set at a 2.28% increase, which means that is the maximum we could raise taxes if we did raise taxes. Lisa worked with city staff and her colleagues, and voted in a budget for 2021 with a .33% increase. She asked staff to state what the taxes would be for a median value home, a home worth $350,000 and one worth $450,000. None of these homes will see an increase in their city taxes in 2021 (unless the value of their home goes up more than the allotted annual percentage increase). It was important to Lisa that, due to the challenging times we are in, we get down to our core services and remove the things that are nice to do but not necessary. For her this means ensuring our public safety departments, code enforcement, streets and community development have what they truly need. Her goal is to work towards a zero levy increase, and get as close as possible before residents see and feel the difference in city services.

Wise-Decision Making During Community Crisis

Lisa has worked diligently during this time of community crisis. She proposed to city staff that we have a website listing all resources necessary for residents and businesses during the pandemic. She voted to support small business and non-profit grants to assist many in need, including with food insecurity and business losses. Lisa made a motion to reduce 25% of the annual fees for small businesses, as many of them were not operating for one-fourth of the year, saving them each thousands of dollars on average. At the same time, she works to ensure a safe community for everyone, by supporting our police and fire departments by voting for them to have the resources they need, as well as looking for opportunities to make improvements along the way.

The City Council’s Role

Lisa understands what this job is, and what it isn’t. The City Council is the legislative and policy body for the City, charged with providing overall leadership for the City by enacting laws and allocating City resources for programs, services, and activities. Brooklyn Park is a charter city and the day-to-day operations are the responsibility of the City Manager. He is the only employee of the City Council. Lisa believes this is the model of government in Brooklyn Park that needs to continue.